We all know the story to Valentines’ Day! It is a day to shower your love ones with chocolates, gifts and thoughtful surprises to remind them of your love!
On the other hand, White Day is a relatively new phenomenon. Created by the confectionery industry in Japan, White Day was first celebrated in 1978 in Japan. In 1977 a Fukuoka-based confectionery company, Ishimura Manseido, marketed marshmallows to men on March 14, calling it “Marshmallow Day” (マシュマロデー). While Marshmallow Day did not succeed as a cultural phenomenon, the National Confectionery Industry Association (全国飴菓子工業協同組合) established White Day as an “answer day” or “reply day” to Valentine’s Day exhorting men to return the favor to the women who gave them chocolates and other presents on Valentine’s Day. Like flames of passion, popularity of celebrating White day has spread and it is now observed in South Korea, China, Hong Kong and Taiwan as one more important occasion to celebrate in the name of LOVE! (The celebration continues on Chinese Valentine ’s Day and on the seventh day of the seventh lunar month … talk about the passion of celebrating!)
In preparation to “answering your love on White Day”, here’s a quick guide to how you can surprise and impress your love ones with your choice of the perfect “Gift of Time”!
For the Bold & Beautiful: